Playforever

The very first vehicle in our collection, Bruno is a Playforever original. Born from a childhood fascination with tin cars and inspired by the beauty of classic cigar racers, founder Julian Meagher set out to create a debut piece that...

Engines revving, propellers spinning, helmets and goggles at the ready: Mimmo is a modern interpretation of early 20th century racing aeroplanes. With a solid body and simple, eye-catching graphics on the wing and tail, just like the rest of our Classic...

 From Wedges to Mary Janes; vivid colour blocking to bright two tones, just like the rest of our Midi range, Bonnie's design is inspired by the bold colour and shape of 1960s fashion and footwear coupled with early Formula...

EGG ROADSTER featuring PILOT KARLOS Scrambler, Sunnysider and Hardy make up the Egg Roadster super-trio. Pilot Karlos making his first appearance sitting all snug in his crazy-wild egg shaped racer. It’s amazing to think that this style was a direct...

Introducing Rufus, the coolest canine-driven racing car we have ever seen!The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top,...

Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around...

Mini Speedy Le Mans is a toy car in its simplest, most organic form. Taking its smooth, curved shape - a shape that conveys movement and fluidity even when parked on the shelf - we have split it into smaller...

An American muscle car, make it bigger, faster, stronger. Detroit carmakers saw what the hot rodders were doing in the late 60's and started bringing these ideas to the workingman. Steal a few ideas from Italian supercars and the muscle...

We are excited to introduce Loretino Monaco racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno.In bright and vibrant blue with contrasting white rubber tyres, Loretino...

On your marks get set go! You can almost hear the roar of the engine as Malibu stands poised, ready for the race. Drawing inspiration from the early Maserati Formula 1 cars of the 20s and 30s but with a...

Formula 1 in the 80's was all about turbocharging to get more speed. Downforce was your only friend getting you around those fast corners alive. Unapologetic clashing colours, box wings, massive air ducts and extremely bold graphics sliced through what came before....

Speeding through the hills of Tuscany, warm breeze on the open roads lined with lush vineyards and silver olive groves, our Viglietta racing car personifies freedom and liberty: memories of carefree summer days and wild abandonment. Just like Malibu, Viglietta...