Toys

Make Waves with Magical Makeup! Unleash your inner mermaid with our Mermaid's Makeup Play Kit, a fantastical take on our best-selling Mom’s Makeup Play Kit! This set allows kids to dive into their own mermaid-inspired beauty adventure. Each kit includes...

Step Into Mermaid Magic  Channel your inner mermaid with the Mermaid Dreams Play Shoes! These sparkling purple shoes are designed for ultimate dress-up delight, featuring a stunning oversized gem-covered seashell jewel and enchanting blue tulle accents. The heels are filled...

Glow Up Your Sleepover Drift into dreamland with our Beauty Sleep Self Care Kit, the ultimate blend of play and self-care! Featuring a super plush sleep mask, freezer-friendly cucumber eye masks, over 100+ unique nail stickers, soothing lip balm, and...

B is for Beading! Let your jewelry do the talking with our Alphabet Bead Kit! Perfect for making friendship bracelets and personalized accessories, this kit includes over 450 colorful beads and unique charms. With rainbow-hued alphabet beads, glittering gold letters,...

MAGNA-TILES® pieces can do it all, including going small! The MAGNA-TILES® microMAGS line is the next evolution in magnetic building, but it’s also 100% compatible with every MAGNA-TILES® piece that has come before it. These smaller pieces are great to...

Peanut butter and jelly, MAGNA-TILES® and Meaningful Play, microMAGS tiles and Classic tiles – some combos just work!  In fact, our kid testers loved how microMAGS and Classic tiles worked together to create unique builds, so we had to bring...

Peanut butter and jelly, MAGNA-TILES® and Meaningful Play, microMAGS tiles and Classic tiles – some combos just work!  In fact, our kid testers loved how microMAGS and Classic tiles worked together to create unique builds, so we had to bring...

Imagination reigns supreme with the MAGNA-TILES® Castle DLX set! Open the working Drawbridge and step into a world of magnetic wonder or soar through the skies with an exclusive Dragon figure. This set also includes our first Balcony pieces and...

Fairy tale dreams come true with the MAGNA-TILES® Castle set!  Open the working Drawbridge and step into a world of magnetic wonder or soar through the skies with an exclusive Dragon Figure.  This set also includes our first Balcony and...

 Car-loving kiddos, we have something for you!  Introducing MAGNA-TILES® Downhill Duo 40-Piece set, the first fully magnetic racing adventure that’s designed for little hands and big imaginations.   Looking for a new way to inspire their creativity, build their motor skills,...

High quality color pencils with 16 colors with a long and detailed fold-out mural to color, filled with wild animals. 6 units per display. •Encourages motor skills, patience, confidence •Age 5+ •Includes 8 double-sided biggie color pencils, pencil sharpener, and...

This high-quality sketchbook is 6” x 6” paper size, with 40 matte, 95lbs. pages. pages and durable spiral binding. •Fosters creativity, self-expression, and develops fine-motor skills •6” x 6” 40-page sketchbook •Encourages screen-free, self-directed, imaginative play  •Sustainably Sourced: Made with...

Yumi Kitagishi’s delightful artwork will inspire your own with these high quality double-sided jumbo color pencils, offering 6 metallic and 6 fluorescent colors. Includes sharpener and pairs well with Sweet Celebration Sketchbook. •Fosters creativity, self-expression, and develops fine-motor skills•Age 3+ •Includes...

For ages 3 and up 24 Pairs to match Box: 9½“ x 9½” x 1½" Winner of the Oppenheim Gold Award eeBoo’s Space Exploration Memory & Matching Game shows the vast array of cosmic bodies that exist in our corner...

Simple skill building activities that help to prepare children for learning to read, featuring colorful, accessible illustrations.  Self-correcting hexagon puzzle pieces allow children to test and explore their knowledge as they sound out a variety of simple words. •Develops phonemic...

A valuable pre-literacy activity to build essential skills with engaging art by Sarah Walsh. Includes activity instructions. •Develops phonemic awareness and other pre-reading skills•Age 3+ •Includes: 33 hexagonal, self-correcting rhyming puzzle pairs; 66 Large, sturdy pieces with vibrant illustrations•Box Size: 8.63”...